Johnnie Walker, the world’s number one Scotch Whisky, is entering the Après Ski occasion for the first time with the launch of Johnnie Walker Blue Label Ice Chalet, a limited edition Scotch Whisky that blends Après Ski and fashion together for a new luxury audience. Created in collaboration with luxury skiwear and lifestyle brand, Perfect Moment, the new blend is inspired by ‘Blue Hour’ – the moment between sunset and twilight on the slopes when skiing is done and turns to socialising. The new blend is created by Master Blender, Emma Walker. Each sip of Johnnie Walker Blue Label Ice Chalet starts with notes of cinnamon-spiced apple that give way to warm cloves and spices before finishing with subtle hints of Alpine smoke. With only one in 10,000 casks meeting the requirements to go into the blend, the complex flavours mix to create a rich depth that’s perfect after a day on the slopes. Johnnie Walker Blue Label Ice Chalet is the second drop in a series of limited edition whiskies, the Cobalt series, following on from the launch of Johnnie Walker Blue Label Elusive Umami in 2023 in partnership with Chef Kei Kobayashi, and continues the brand’s commitment to partnering with pioneers in luxury. In this limited release, the iconic Johnnie Walker square bottle meets Perfect Moment’s print in a deep blue reversible bottle bag. After removing the whisky, the bottle bag doubles as a stylish crossbody bag that effortlessly transitions from slopes to city.